Branding: logo redraw
- and web site update
Client:
Jasveen Mhajan Therapy
This is a branding redraw and refresh for a client who started marketing their counselling office in 2023. After three years, they wanted to update their colour scheme to match where they were at.
After discussing tone/audience with them, I redrew their logo, based on the two-chair therapy method, to a more organic feel and I took the opportunity to add a link between the two chair to illustrate the therapeutic connection. I did this by using a continuous line drawing. Colour-wise, I refreshed their colours to a blue/purple scale to connote a cool, now more experienced office.
I applied this brand refresh to their marketing collaterals and their website (logo, favicon and colour theme).
